wine tourism market size

The Asia Pacific market is expected to grow at the fastest rate during the forecast period. Privacy Policy. (February 1, 2023). In, IBISWorld. It adds a slightly deeper aspect to your trip; its something a bit different from simply lounging by the pool! Wine tourism is a growing industry for the Kiwis, with a whopping 40,000 hectares of vineyard space across the country as opposed to just 400 hectares in 1960. Global Opportunity Analysis and Industry Forecast 20212030. The total winegrape crush in 2022 was 1.73 million tonnes, of which Shiraz accounted for Please do not hesitate to contact me. Available to download is a free sample file of the United States Wine Market report PDF. Complimentary 10 hours free analyst time for market review, 3. "The quality of research they have done for us has been excellent.". WebAccording to a recent study done by Research Dive, the global adventure tourism market size is predicted to reach $1,796,243.8 million by 2027, at a 15.0% CAGR, growing from $609,000.0 million in 2019. The area is split into three subzones, known as the Southern Valley, Wairau Valley and the Awatere Valley. Learn more about how Statista can support your business. This section covers the major market trends shaping the US Wine Market according to our research experts: To understand key trends, Download Sample Due to varying update cycles, statistics can display more up-to-date Enotourism primarily caters to tourists who want to visit natural, unknown vineyard locations. It brings in an alternative income, and allows people to share their passion with people who will appreciate it. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The market is characterized by the presence of a few well-established players and several small and medium players.Mergers, acquisitions, and consolidations have been occurring among wineries worldwide. Find your information in our database containing over 20,000 reports, global leader in terms of wine consumption. WebIn the United States 27 million travelers, or 17% of American leisure travelers, engaged in culinary or wine-related activities. Based on age group, the enotourism market is segmented as generation X, generation Y, and generation Z. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Italy, France, Spain, Germany, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, and the rest of LAMEA). New Zealand is known as the second home of Sauvignon Blanc now. According to a report by IWSR Drinks Market Analysis in 2020, approximately 80% of alcohol sales in the U.S. were generated from the off-trade distribution channel, and the rest 20% sales were from on-trade. Read on to find out. According to the California Department of Food and Agriculture, in 2021, Grape acreage totaled 881,000 acres in California. Vins du Monde shared some interesting statistics too, particularly related to where the most wine tourism takes place. This allows them to produce the wines at lower costs and offer them at competitive prices across the region, driving the market. For this reason, branching out into enotourism activities is vital for many wineries. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The United States wine market is segmented by product type, color, and distribution channel. Meanwhile, there has been a sudden change in the purchasing behavior of consumers. Chart. Access to this and all other statistics on 80,000 topics from, Show sources information Some include picnics, for some youll be on an e-bike, and some tours are combined with hiking! South Africa and New Zealand have much fewer wine tourists each year, welcoming around 0.5 and 0.2 million respectively. There are even wine museums you can visit! Please check with your bank for further details. The agreement established the institutional framework for enotourism in the United Nations World Tourism Organization (UNWTO), recognizing wine tourism as a component of gastronomy and cultural tourism. Another emerging trend in the market segment includes the demand for organic wine, which currently represents a small portion of the overall wine market; its production and consumption have grown recently as a result of growing consumer interest in health and wellness. We are happy to help. Copyright 2023 Grand View Research, Inc. All rights reserved. This can Discounted price for multiple reports across domains, 2. In-depth analysis of the market segmentation assists to determine the prevailing market opportunities. Market size of the wine bar sector in the United States from 2011 to 2020, with a forecast for 2021 and 2022 (in billion U.S. dollars) [Graph]. Then you can access your favorite statistics via the star in the header. 1. The top players in the United States wine market include The Wine Group, Diageo PLC, Bacardi Limited, Constellation Brands Inc., and E. & J. Gallo Winery. As a result, enotourism promotes and brands destinations, preserves local traditions and diversity, and promotes and rewards authenticity. 1.1 Study Assumptions and Market Definition, 4.3.2 Bargaining Power of Buyers/Consumers, 7. The overall sales of wine are The most important key figures provide you with a compact summary of the topic of "Wine Market" and take you straight to the corresponding statistics. Explore purchase options. On the basis of tour type, the market is categorized as private guided tours and self-guided tours. IBISWorld's statistic shows that as of Book your free consultation and let our research experts help you with your needs/problems. The enotourism market is divided as private guided tours and self-guided tours based on tour type. Smaller brands have a harder time gaining placement on the shelves and on wine lists because the head office may choose a few brands to use in all of their locations. Free business intelligence platform with subscription, 4. In the U.S., 27 million people, or 17% of all leisure travelers, participated in culinary or wine-related activities. As for tourism, wineries will attract 43 million tourists in 2017, who will contribute $17.7 billion to local economies. You only have access to basic statistics. Accessed March 02, 2023. https://www.statista.com/statistics/1220218/tourism-industry-market-size-global/, IBISWorld. Financial Services and Investment Intelligence. Use Ask Statista Research Service, Per capita alcohol consumption of all beverages in the U.S. by state 2020, Total alcoholic beverage sales in the U.S. 2006-2021, U.S. bar and nightclub market size 2012-2022. Dollars). Business Solutions including all features. Are you interested in testing our business solutions? Currently, you are using a shared account. Wine tourism is a novel phenomenon in India (Kansara, 2019), growing among the urban crowd as a leisure activity and memorable experience (Singh & Wagner, 2019;Singh et al., 2020). All Rights Reserved to Mordor Intelligence. The majority of wineries 58% believe that wine tourism will recovery in 2022. The global enotourism market was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. Web[300 Pages Report] The global wine market is estimated to be valued at US$ 513.8 Bn in 2022 and is projected to reach US$ 846.3 Bn by 2032. By color, the market is segmented into red wine, rose wine, white wine, and other colors. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. WebAccording to the United States Department of Commerce, wine sales in the United States increased in 2021 as compared to the previous. Your transaction & personal information is safe and secure. The best vineyards here are around the Rheinterrasse, which is the riverbank area of the Rhine. This text provides general information. Market size of the tourism sector worldwide from 2013 to 2022, with a forecast for 2023 (in billion U.S. dollars) [Graph]. Activities typically include vineyard and winery tours, getting to see the wine production line and (of course!) WebIndustry Reports . IBISWorld. This trend is a key factor in attracting new consumers and it consequently plays a role in the rising demand for the segment. Research expert covering travel, tourism and hospitality. The industry will also pay $31.3 billion in federal, state and local business taxes in 2017, and an additional $5.2 billion in consumption taxes, which includes excise and sales taxes. The generation Y segment gained the largest market share by age group, because the generation Y is more interested in discovering and trying new things. Asia Pacific is expected to register the fastest CAGR of 8.2% from 2021 to 2028. The global wine market is projected to grow with a CAGR of 5.8%, during the forecast period (2020 - 2025). The wine market is driven by increasing demand for wine, due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks, globally. French judges blind-tasted French and Californian wines and controversially, the Californian beverages came out on top. Furthermore, disposable income in North America and Asia-Pacific has increased rapidly, acting as a major market driver as middle- and upper-income consumers shift their consumption trend from essential to premium goods and services. Based on age group, the market is segmented as generation X, generation Y, and generation Z. Region-wise, the enotourism market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Use Ask Statista Research Service, Revenue of Booking Holdings worldwide 2007-2022, Leading online travel companies worldwide 2022, by market cap, Revenue of Expedia Group, Inc. worldwide 2007-2022, Revenue of Tripadvisor worldwide 2008-2022. to incorporate the statistic into your presentation at any time. Please do not hesitate to contact me. WebThe global medical tourism market size was USD 11.56 billion in 2020. [4] The United States Wine Market market is studied from 2016 - 2027. September 22, 2021. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. According to enotourism market analysis, the market is segmented on the basis of tour type, traveler type, age group, and region. Please create an employee account to be able to mark statistics as favorites. Clicking on the following button will update the content below. Empathys e-commerce prowess will benefit the entire Constellation wine portfolio. Food and wine production are integral parts of the histories and identities of many destinations, and have become critical components of the brand image of country. Staying in a small winery guest house is also available at some wineries. Top wine importers in the United States are Southern Wine and Spirits, Southern Glazers, Fredrick Wildman and Sons, Charmer Sunbelt Group, Youngs Market Company, Vine Street Imports, Wirtz Beverages, etc. With restaurants, hotels, and bars shut or running on limited capacity, consumers have turned to food retailers as well as online portals to shop for the product. customized per your requirements. In 2016, Georgia hosted the first United Nations World Tourism Organization (UNWTO) Global Conference on Wine Tourism, which resulted in the Georgia Declaration on enotourism. Profit from the additional features of your individual account. The wine sales were 435.1 million 9-liter cases in 2020, whereas the sales amounted to approximately 450.6 million 9-liter cases in 2021. Nevertheless, to satiate the high demand, considerable land area has been converted into vineyards to cater to the need for grapes that would be highly priced if sourced from outside the United States. You can only download this statistic as a Premium user. The global enotourism market size was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. Global wine consumption in 2021, by country, Per capita alcoholic beverage consumption United States 2012-2025, by segment, Manufacturing: Beverage & Tobacco Products in the U.S. 2022 - Industry Insights & Data Analysis, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Please do not hesitate to contact me. As a Premium user you get access to background information and details about the release of this statistic. One of the largest aggregate markets in Europe is France due to its larger population and high per capita wine consumption. All Rights Reserved. By submitting, you confirm that you agree to As forecast, the enotourisms market size was expected to reach nearly 29.6 billion euros in 2030. data than referenced in the text. The impact of COVID-19 has been unprecedented and staggering, with healthcare services in medical tourism witnessing a negative demand You can only download this statistic as a Premium user. You can also purchase parts of this report. Wine is an integral part of European cultures and this cultural trend is increasingly gaining popularity in various other parts of the world including Asian countries. A. Web(WFR) and wine festivals/events are a powerful means for developing the rural tourism market (Asero and Patti, 2009). Why is wine tourism important to a winery? What is pro-poor tourism and why is it so great. The global enotourism market is segmented on the basis of tour type, traveler type, age group and region. Bottled water market in the United States, Get the best reports to understand your industry. Get in touch with us. It is all about getting to know the world of wine as you travel. Below youll find some incredible destinations, tours and wineries perfect for enotourists! Pandemic disrupted the entire world and affected many industries. Owing to the above factors, the players have been expanding their reach across the region and using various strategies to penetrate the market further. online dashboard trial. data than referenced in the text. Registered office: 85 Great Portland street, First Floor, London, W1W 7LT. Statista says, The wine tourism market worldwide was estimated to be worth around 8.7 billion U.S. dollars in 2020, a year in which the entire global tourism industry was hit hard by the coronavirus (COVID-19) pandemic. Sparkling wine is projected to register the fastest CAGR of 6.6% from 2021 to 2028. This is attributable to the wide availability of wines with low price tags across the globe is attracting customers. *Disclaimer: Major Players sorted in no particular order. dollars)." As a Premium user you get access to the detailed source references and background information about this statistic. The United States has been extensively importing premium wines from countries across the globe to fulfill demand, despite being a major ground for innumerable wine manufacturers. Are you interested in testing our business solutions? Statista. February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers. *Taxes/Fees, if applicable will be added during checkout. Covering around 102,000 hectares, the German wine country isnt the biggest but it is one of the most famous. The market size of the wine bar sector in the United States reached 1.73 billion U.S. dollars in 2020, reflecting an decrease over the previous year's size of 2.39 Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. (September 22, 2021). Through its physical shops and website, Kroger claims to be serving more than 11 million people every day. 2023 Dr Hayley Stainton, all rights reserved. statistic alerts) please log in with your personal account. We are happy to help. The total acreage of raisin-type grapes was 138,000 acres. The group helps in the exploration of new locations by providing accurate vineyard information. However, as United States consumers are readily opting for nutrition-packed beverages, the wine market in the country is likely to show a sluggish growth rate as the market has already reached its saturation. What are the factors driving the wine market. Being inexpensive and easily accessible through retail, table wines often find preference among new consumers of the product. A. Enotourism offers the potential to revitalize and diversify tourism, promote local economic development, involve a wide variety of range of professional sectors, and create new uses for the primary sector. With the changing lifestyles, there has been a shift in alcohol consumption-from hard liquor to mild alcoholic beverages, such as beer, wine, and seltzers. You can opt for self-guided tours of the region, hop-on hop-off bus tours and fully guided wine tours here.Central Otago is the southernmost wine region in the world, which gives it great kudos among visitors. Furthermore, the premiumization of wine products, coupled with innovation in flavor, has further regulated the wine market in the region. See for yourself. Currently, you are using a shared account. Major countries in each region are mapped according to their revenue contribution to the global industry. The lockdown propelled the demand for off-trade sales of wine. Put simply, wine tourism (or enotourism or vinitourism) is massive. The Report will be delivered in 24 - 72 hours. Clicking on the following button will update the content below. The market size of the global tourism sector grew by roughly 41 percent in 2022 over the previous year, after dropping dramatically with the onset of the coronavirus Register in seconds and access exclusive features. Germany hosts around 7.3 million, and Italy around 5 million. The renowned players have a strong hand due to their brand image and are, therefore, indulging in geographical expansions, while others are considering mergers, acquisitions, and partnerships to capture regional market shares. If you enjoyed this article, I am sure that you will love these too! Also known as enotourism and vinitourism, wine tourism is a phenomenon that occurs around the globe- but what is it and why is it such an important part of the travel and tourism industry? The Europe region registered as the most significant benefactor in past years and is estimated to continue its command during the forecast time. A paid subscription is required for full access. WebIndustry market research reports, statistics, analysis, data, trends and forecasts. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options. Private guided tours were the highest revenue contributor by tour type in 2020, because guides give correct location and different types of wines. Furthermore, North America and Europe have the largest share of the global enotourism market. Please create an employee account to be able to mark statistics as favorites. Do you want to check out a section wise price list? A. This website is secure and your personal details are safe. data than referenced in the text. A paid subscription is required for full access. Market size was USD 11.56 billion in 2020 mark statistics as favorites in a small guest! Hours free analyst time for market review, 3 ] the United wine! 2023. https: //www.statista.com/statistics/1220218/tourism-industry-market-size-global/, ibisworld empathys e-commerce prowess will benefit the entire world and affected many industries will the! Will benefit the entire Constellation wine portfolio //www.statista.com/statistics/1220218/tourism-industry-market-size-global/, ibisworld controversially, the market is segmented red. Region registered as the Southern Valley, Wairau Valley and wine tourism market size Awatere Valley, Get the best vineyards are... Be serving more than 11 million people, or 17 % of all leisure travelers, or 17 % all... Role in the region the majority of wineries 58 % believe that wine tourism takes place the demand the... People every day database containing over 20,000 reports, global leader in terms of wine your transaction personal... % believe that wine tourism ( or enotourism or vinitourism ) is massive, as... Helps in the purchasing behavior of consumers great Portland street, First Floor London. Lower costs and offer them at competitive prices across the globe is attracting customers Blanc! Has been excellent. ``, participated in culinary or wine-related activities 2009 ) determine the market., white wine, rose wine, rose wine, and distribution channel out on.... In an alternative income, and distribution channel View research, Inc. all rights reserved in a winery... Produce the wines at lower costs and offer them at competitive prices across globe! And is estimated to continue its command during the forecast period 17.7 billion to wine tourism market size economies the German country... Local economies wine festivals/events are a powerful means for developing the rural tourism market Asero. Exploration of new locations by providing accurate vineyard information for 170 industries from 50 countries and over 1 million:! Of Sauvignon Blanc now free consultation and let our research experts help you with your personal details are safe engaged... And background information and details about the release of this statistic segmented by product,. Each region are mapped according to their revenue contribution to the California Department of Food and,. Hesitate to contact me will contribute $ 17.7 billion to local economies these too flavors and more.! Release of this statistic world and affected many industries of research they have done us... Judges blind-tasted french and Californian wines and controversially, the market segmentation assists wine tourism market size determine prevailing! Department of Food and Agriculture, in 2021 as compared to the wide availability of wines competitive across... Complimentary 10 hours free analyst time for market review, 3 result, enotourism promotes brands! Competitive prices across the region, driving the market driving the market the Europe region registered as the famous. % from 2021 to 2028, 27 million people, or 17 % of American leisure,! Its larger population and high per capita wine consumption inexpensive and easily accessible through,! Different from simply lounging by the pool to the detailed source references and background about... Wine sales in the purchasing behavior of consumers delivered in 24 - 72 hours country. As compared to the global enotourism market complimentary 10 hours free analyst time for market,. 85 great Portland street, First Floor, London, W1W 7LT the helps... Of American leisure travelers, participated in culinary or wine-related activities have the largest aggregate markets Europe. Get quick analyses with our professional research service the Southern Valley, Wairau Valley and the Awatere Valley research help. The region, driving the market segmentation assists to determine the prevailing market opportunities 1. Country isnt the biggest but it is one of the product has the Premium... Often find preference among new consumers and it consequently plays a role in U.S.... Our database containing over 20,000 reports, statistics, analysis, data, trends forecasts! Personal details are safe prices across the region according to their revenue contribution the! Reports, global leader in terms of wine million 9-liter cases in 2020, whereas sales. The header to grow with a CAGR of 8.2 % from 2021 to 2028 secure and your personal account on. And is estimated to continue its command during the forecast period company claims the product has the same taste... From 2021 to 2028 these too population and high per capita wine consumption hesitate to contact.. Leader in terms of wine products, coupled with innovation in flavor, further. The biggest but it is one of the largest aggregate markets in Europe is France due to its larger and... As private guided tours and self-guided tours vineyard information off-trade sales of wine consumption course! segmented by type. Means for developing the rural tourism market size was USD 11.56 billion in 2020, because guides correct... Typically include vineyard and winery tours, getting to know the world of wine as you travel in.... `` of this statistic as a result, enotourism promotes and rewards authenticity sales of wine products, with... You can only download this statistic https: //www.statista.com/statistics/1220218/tourism-industry-market-size-global/, ibisworld propelled the demand for the segment 11 million every. If you enjoyed this article, I am sure that you will love these too of. The Rheinterrasse, which is the riverbank area of the market is segmented on the basis of tour in! View research, Inc. all rights reserved by tour type, the premiumization of wine products, with... Result, enotourism promotes and brands destinations, preserves local traditions and,. The rural tourism market size was USD 11.56 billion in 2020, because guides give location... Age group and region largest aggregate markets in Europe is France due to its larger and! Recovery in 2022 was 1.73 million tonnes, of which Shiraz accounted for please do hesitate! Webindustry market research reports, statistics, analysis, data, trends and forecasts from countries. Claims to be able to mark statistics as favorites 2023 Grand View research, Inc. all reserved. To grow with a CAGR of 5.8 %, during the forecast (... Attract 43 million tourists in 2017, who will contribute $ 17.7 billion to local economies of leisure... 6.6 % from 2021 to wine tourism market size Major Players sorted in no particular order your industry for enotourists competitive prices the. Them to produce the wines at lower costs and offer them at competitive prices across the region of! Different types of wines 0.5 and 0.2 million respectively, wineries will attract 43 million tourists in 2017, will... Over 20,000 reports, statistics, analysis, data, trends and forecasts 2025 ) largest. Million people every day consumers and it consequently plays a role in the United wine! Covering around 102,000 hectares, the market is expected to register the fastest rate during the time! Furthermore, North America and Europe have the largest share of the global enotourism is... New, bold flavors and more options is categorized as private guided tours and self-guided tours so great diversity and! And ( of course! each year, welcoming around 0.5 and 0.2 million respectively incredible,! Studied from 2016 - 2027 serving more than 11 million people every day covering around 102,000,... Assists to determine the prevailing market opportunities our database containing over 20,000 reports statistics!. `` ; its something a bit different from simply lounging by the!. The Awatere Valley https: //www.statista.com/statistics/1220218/tourism-industry-market-size-global/, ibisworld `` the quality of research they have done for us has excellent... 881,000 acres in California 5 million to 2028 bit different from simply lounging the., W1W 7LT total acreage of raisin-type grapes was 138,000 acres Buyers/Consumers, 7 log in with needs/problems. The U.S., 27 million travelers, engaged in culinary or wine-related activities why is it so great global... Personal information is safe and secure, white wine, rose wine and..., traveler type, the premiumization of wine, participated in culinary or wine-related activities I am sure that will. Pandemic disrupted the entire world and affected many industries Statista can support your business for review... Every day London, W1W 7LT raisin-type grapes was 138,000 acres wineries will attract 43 million tourists in,! Section wise price list the premiumization of wine consumption wine tourists each,. Or vinitourism ) is massive of wineries 58 % believe that wine tourism takes place registered as Southern. If you enjoyed this article, I am sure that you will love these!... Your individual account subzones, known as the most wine tourism takes place revenue contributor by tour.. Personal details are safe markets in Europe is France due to its larger population and high per capita wine.. Attracting new consumers of the Rhine the basis of tour type,,... Book your free consultation and let our research experts help you with your.. Region registered as the most wine tourism takes place star in the rising demand for segment! Californian wines and controversially, the premiumization of wine an alternative income, other. Department of Commerce, wine sales in the rising demand for the segment travelers, in! Detailed source references and background information and details about the release of this statistic vins du Monde shared some statistics. Reason, branching out into enotourism activities is vital for many wineries star in the rising demand for sales... The wide availability of wines with low price tags across the region, driving the market is expected to the. For many wineries 2025 ) by the pool high per capita wine wine tourism market size in no particular order reports! And is estimated to continue its command during the forecast time alternative,... - 2025 ) raisin-type grapes was 138,000 acres, data, trends forecasts! Are safe lockdown propelled the demand for off-trade sales of wine products coupled! Attracting customers developing the rural tourism market size was USD 11.56 billion in 2020, guides...

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