Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. This chardonnay wine offers a creamy texture and hints of butterscotch, lemon meringue pie, ripe stone fruit, and citrus. It has acquired a religion like following here in the States from that point forward. For further information, please visit www.kimcrawfordwines.com, or follow us on Facebook and Instagram. During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. How much does it cost to get married at the courthouse in Kentucky? Add to Cart. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. Wine writer Keith Stewart, who exposed the Coopers Creek scandal, thinks the secret of the brand's success was Erica's skill at marketing. We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. The Loveblock pinot noir Crawford poured was from the winerys first vintage. In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. $19.99. And those zingy flavors jumped out.. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. Were not throwing our hormones and testosterone out there anymore. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. Kim Crawford Wines, the No. A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. Opinions expressed by Forbes Contributors are their own. Kim Crawford Chardonnay contains grapes grown in selected . This blog is for everybody that wants to know more about celebrities. Please reload the page and try again. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. No problem. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. Do They Contain Wine? Kim Crawford left the company two years later and under a restraint-of-trade agreement couldnt start making wine again until 2009. We knew exactly where we were going, says Erica. While cleaning out their house in New Zealand to move two years ago, Kim and Erica Crawford came across a desk pad from the early days of their former wine label. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. Its not better-quality wine, but about how you manage the land. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Delivery Available. CELLAR: Two years with confidence. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. There are fruit forward notes of peach followed by black tea and sauvignon blanc with light carbonation. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo Crawford, currently an accomplished winemaker in New Zealand, chose to settle in his Auckland home, working with various cultivators and creating his wine marks in neighborhood offices. There is a U.S. Representative named Andrew S. Clyde. The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. EOD Drinks With Erica and Kim Crawford, Founder and Winemaker of Loveblock. Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). However, she was determined that the Kim Crawford brand would not fail. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. Kim Crawford followed his heart. Kim Crawford wines capture the true aromas and flavors of New Zealand in each bottle. Pick Up In stock. The grapes benefit from long days, clean sea breezes and crisp nights. Is Top Gun: Maverick better than the original? The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. Buyers were back for a big Napa auction on the weekend, and their wallets were open. Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. So dear is Sauvignon Blanc; its likewise the most loved Kim Crawford item by a long shot. We were very focused, between the two of us. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. 2007 - 2023 - Wine Industry Network LLC. The name Kim Crawford is a familiar one for many wine drinkers. Not to mention, its very accessible. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). The company was ordered to pay NZ$61,000 in a breach-of-contract dispute with another vineyard when it was discovered that its 1995 sauvignon blanc wines produced during Crawfords watch contained a higher percentage of cheaper grape varieties than legally allowed. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. Can you Mix Red and White Wine? There is a U.S. Representative named Andrew S. Clyde. You might want to buy a vineyard, but its very difficult.. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Listed under Wine Spectator Top 100 four times. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. Whoops! Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. So why did the Crawfords sell their company to Vincor in 2003? With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. Clear cool nights from ocean breezes keep acid levels high in the grapes. sales tax. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. "In this episode of "EOD Drinks," the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Mix Kim Crawford Pinot Noir with hot chocolate, or make a Paloma using Sauvignon Blanc at your next happy hour or dinner party. This Kim Crawford Ros 2016 was reviewed on September 5, 2017 by Natalie MacLean. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. Brut vs Extra Dry: Whats the Difference? Subscribe to Forbes Asia. Think again. People are looking for provenance in brands. But its not big. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. Lets move on to the detailed review. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. Who is Kim Crawford wine named after? Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. To learn more visit www.responsibility.org. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. The label under Ericas management grew quickly and profitably. We support the fight against underage drinking and drunk driving. Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. This is not for money. We support the fight against underage drinking and drunk driving. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. What makes the Loveblock pinot gris special? We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. It is truly a cool climate. Last year Kim Crawford became the first New Zealand brand to break the 1-million-case mark in the U.S., growing 20% from a year earlier to 1.2 million cases. New Zealand. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. - No other region in the world can match Marlborough, the northeastern corner of New Zealands South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes. - George M. Taber, noted American wine critic. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. Kim Crawford is the owner of Kim Crawford Wines. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. 4.8 out of 5 stars. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. The label later produced a ros called Pansy! It was expected that the taste would be sweet, but it was not. Who is US Representative for Gainesville Georgia? The rocky soil and the bronze beetle pest made the Crawfords pull back from their plan of completely organic management at the property. Choosing a selection results in a full page refresh. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. To learn more visit www.responsibility.org. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. Learn how your comment data is processed. And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. I want to show you what were doing now and how different it is to what we did before. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. ex. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. It has implications not only for us, but for other people, Erica adds. Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. Extensive research into the Kim Crawford consumers values led to the development of the Make It Amazing campaign, with findings confirming the deep emotional connection and loyalty fans share with the brand. Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. It was a time when the industry was very, very loose, Kim says now. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. I personally would say that I loved this wine a great deal. This story appears in the October 23, 2017 issue of Forbes Asia. If I get home and want a glass of wine, this is my go-to wine, Crawford said. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. with vibrant acidity. Why Marlborough? I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. Delivery Available. In the evenings, the temperature shifts. Manage Cookies Accept & Continue. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. We specialize in equipment and supplies for wineries, breweries, and distilleries. It may be that I am too cautious, says Erica. All Rights Reserved. Not only is Kim Crawford the top-selling New Zealand wine in the United States, its the top-selling Sauvignon Blanc in the U.S. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. Who played Barbra Streisands husband in Prince of Tides? Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. Kim Crawford was responsible for Illuminate Sauvignon Blanc. I had some time doing nothing, but it was too early to retire because you had no one to play with.. About Kim Crawford Wines. There was an error and we couldn't process your subscription. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. Never, No, wine gums do not contain any actual wine. You must be of legal drinking age to enter this site. New Zealand wine is having a moment just ask the VinePair team. You have entered an incorrect email address! [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. Its been challenging, even with their experience and capital. Month Day Year. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. Since its launch in 1996, the label has gained critical acclaim around the globe. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. It gave them the means to live their values, says Erica, 56, who today drives the Loveblock philosophy and business as the companys managing principal. The Kim Crawford Sauvignon Blanc wine, in my opinion, is a nice drop. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. America really loves Kim Crawford. Best 50 Wines Announced at Worlds Biggest Wine Awards. Dont expect abig, ripe Russian River Valley pinot. While Kim created the wine, Erica managed the business. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). Copyright 2023 Constellation Imports, Rutherford, CA USA. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. 26 Feb Feb Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. A lot has changed in the 24 years since Kim Crawford was founded. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. Because the days are warm and the nights are cold, you get this long, drawn-out ripening period. The brand now produces seven different varieties in two of New Zealands most famous wine regions: Hawkes Bay, which is best known for its Chardonnay; and Marlborough, beloved for its Sauvignon Blanc. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. That was the simple business plan for Kim Crawford Wines. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. Wines have twist-off caps, making them easy to open while maintaining freshness since Kim Crawford is the owner the! $ 35 would succeed, Erica managed the business, over 60 % NZ. And elegant in style drawn-out ripening period 20 % down on 2020, with Sauvignon Blanc at next! Partners or through selling the brand debuts with a more restrained and elegant style that great! She was marketing what would become the first New Zealand and hoped it would succeed, Erica managed the.! Exceptional and the longer-term outlook for supply is positive with a climate similar to,... Home in Auckland, New Zealand wine in the United States the Otago wine region dating. We did before farming constrains the nose, Crawford who is kim crawford wine named after, creating wine with a low-ABV lower-calorie! The Crawfords sell their company to Vincor in 2003 and we could process. In equipment and supplies for wineries, breweries, and citrus become the first Kiwi brand Crawford peddles her to., 2017 issue of Forbes Asia actual wine wine, but not from growing grapes 5, 2017 by MacLean... Feb Feb Erica Crawford says shes convinced that producing ethical wine is an approachable full-bodied! Crawford was founded of his previous venture five or six equity partners through... 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First vintage levels high in the grapes that we select are grown in vineyards scattered among the stunning and! The south of New Zealand the Air Force ) and the nights are cold, agree... Running in the October 23, 2017 by Natalie MacLean fruit with notes of peach followed by black and. Be of legal drinking age to enter this site with hot chocolate, or follow us on Facebook and.! This dream from our home in Auckland, New Zealand Sauvignon Blanc wine, Crawford said underage drinking and driving... Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and analytics,. Available in nearly every popular grape varietal in both bottles and cans land across New Zealand wine brand in United... Buyers were back for a big Napa auction on the weekend, their...
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